Crafted by Wonderful
Now taking founding clients

Tell us your idea.
We build the real product.

Senior engineers build it, launch it, and hand you a real product — AI-fast, live in weeks, and 100% yours to own.

First build from ~$8k · then ~$4,995/mo · you own the code

Only 10 founding seats — the earlier you join, the better your shot. No spam, one follow-up about your build.

Check your inbox. We just emailed you a link — confirm it to lock in your spot.

Know someone who'd want this?

If you know a founder, team, or agency looking for senior product engineering, send them your link — we'll know the intro came from you.

app.yourproduct.com 🔒
$48.2k 1,284 98.9%

A small senior team — 40+ combined years building, launching & maintaining software

SaaS internal tools customer portals integrations client apps

The gap nobody warns you about

The easy part is making software look real. The hard part is the judgment to make it last.

AI can hand you a demo in an afternoon. But a business doesn't need a demo — it needs a product customers can use, a codebase someone can maintain, and the hard calls made by people who've lived with the consequences. That judgment is what turns a promising prototype into something you can launch and grow.

What a demo gives you
  • Looks impressive in a screen-share
  • No one accountable for the decisions underneath
  • Unclear what's solid and what's held together with tape
  • Hard to extend without rebuilding
  • Stalls at the line between "it works on my screen" and launch

Great for a pitch. Not a product you can put your name on.

What experience gives you
  • A clear call on what to build first — and what can wait
  • Decisions made by engineers who've maintained real software
  • The right shortcuts taken, the dangerous ones avoided
  • Built to keep improving as real users teach you what matters
  • Senior people accountable for what ships

The judgment beneath the surface. The part that decides whether it lasts.

How it works

From idea to a product you own.

A short planning phase to scope the first useful version, then a focused build phase — designed to put your MVP in your hands in weeks, not months, then keep improving from there.

1 Tell us your idea Call, doc, or sketch 2 Seniors build it Real architecture 3 Real product, live first useful version 4 You own the code Your repo, your IP 5 Keep shipping Monthly, pause anytime
Who it's for

A senior product engineering team — before you have to hire one.

Why Crafted

AI makes us faster. It doesn't replace experience.

We use modern AI to move quickly — but architecture, tradeoffs, review, and launch judgment still come from experienced engineers. Every other option makes you trade speed, cost, ownership, or that judgment. Crafted is built to keep all four.

Crafted compared to hiring a senior engineer, a traditional agency, and AI builders or no-code tools
Crafted
Fractional senior product engineering
Hire senior engineers
~$180k/yr · months to recruit
Traditional agency
project fees · per contract
DIY AI / no-code
fast · you're on your own
What you're buying Senior product engineering, done for you Employees Project delivery Tools
Time to start Days Months to recruit Weeks to months Today (demo only)
Who owns the decisions Experienced engineers, accountable Depends who you hire Varies You are the judge
Who owns the code You — your repo, your IP Yours Contract-dependent Platform-dependent
After launch We keep improving & maintaining You manage the team New contract / change orders You maintain it
Cost shape From ~$8k, then ~$4,995/mo Salary, benefits, equity Large project fees Cheap until it breaks or you outgrow it
Rulian Estivalletti, founder of Crafted by Wonderful
A note from the founder
“AI is the most powerful tool engineering has ever had — and the most dangerous in untrained hands.”

It will build you something that looks finished and quietly leave the door unlocked — and it will never warn you. You cannot trust a model to keep your product, or your customers, safe. That is the work of an experienced engineer who reviews every decision and is willing to put their name behind what ships. That is what Crafted is — the trust layer to ship with confidence, and you own every line.

Rulian Estivalletti Founder, Crafted by Wonderful — 22 years shipping real software More about Rulian
Founding pricing

Start with a focused build. Continue with a senior engineering retainer.

First we scope and launch the smallest real version worth putting in front of users. Then we keep building, maintaining, and improving it month by month. Honest numbers, shown up front — the single next step is the waitlist.

Founding seats are limited · earlier = better shot
First build (fixed fee)
from $8k
We scope, build, and launch the first useful version of your product.
Then, to keep going
$4,995/mo
Keep building, maintaining & improving. Pause anytime; keep the code.
  • Founding pricing locked for life
  • You own 100% of the code & IP
  • Experienced engineers, not juniors
  • Scoping, build & launch included
  • Direct line to your build team
  • Pause or cancel anytime

Hosting & infrastructure are billed to you at cost. We set it up and manage it under your accounts, and right-size it to stay safe under load without overspending — but you pay the provider directly for what you actually use. The fees above are for our work, not your cloud bill.

Reserve My Build Slot

Is this a fit?

  • You have a real idea and want a real, launchable product — not a throwaway demo.
  • You'd rather own your code than rent a platform.
  • You value senior judgment over the cheapest possible build.
  • You only need a quick mockup to show a friend — that's not us.

There are a limited number of founding seats. The waitlist is open — earlier signups get first shot, and founding rates never change for founding clients.

Questions

The honest answers.

Founding seats are limited — earlier signups get first shot

Tell us your idea.
We build the real product.

Reserve your build slot — founding clients first. We'll follow up to learn what you want built.

Only 10 founding seats — the earlier you join, the better your shot. No spam, one follow-up about your build.

Check your inbox. We just emailed you a link — confirm it to lock in your spot.

Know someone who'd want this?

If you know a founder, team, or agency looking for senior product engineering, send them your link — we'll know the intro came from you.

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Crafted
Tell us your idea.
We build the real product.
Senior product engineers · AI-accelerated · you own it
Crafted — senior product engineering for your idea
craft.studio