Crafted by Wonderful
For SaaS & product teams

Ship the roadmap items your team can't get to.

Crafted is fractional senior product engineering for teams with too much important work and not enough senior capacity. We take one scoped request at a time, work through your process, and ship into your repo — and you own every line. No headcount, no three-month hire.

Only 10 founding seats — the earlier you join, the better your shot. No spam, one follow-up about your build.

Check your inbox. We just emailed you a link — confirm it to lock in your spot.

Know someone who'd want this?

If you know a founder, team, or agency looking for senior product engineering, send them your link — we'll know the intro came from you.

Most scoped requests move in days, not quarters Through your repo, review & process You own 100% of the code
Roadmap board 2 shipped this week
BACKLOG · 3 IN PROGRESS · 1 SHIPPED · 2 SSO & SAML Auth · 5 pts 2 quarters Usage dashboard Analytics · 8 pts backlog Stripe billing tiers Payments · 5 pts backlog Team roles & perms Access · 8 pts Senior engineers building… Onboarding flow Tue · shipped merged to main Slack integration Fri · in days merged to main One active request at a time — predictable, not chaos.

Your roadmap isn't too ambitious. It's just bigger than your team.

Every quarter the backlog wins. Engineering is overloaded, the must-ship features keep sliding, and hiring takes a quarter you don't have — by the time a new senior dev is ramped, two more priorities have jumped the queue.

~3 mo

to hire & ramp a senior engineer

Sourcing, interviews, notice periods, onboarding — before a single feature ships.

every Q

the backlog wins

The "we'll get to it next sprint" features that never quite make the cut.

+1 risk

overloading your team

Pile it on the people you have and you trade velocity for burnout and churn.

You don't need another headcount. You need senior capacity you can turn on this week — and turn off when the backlog's clear.

How it works for teams

Add a request. Get production-grade work shipped to your repo.

One active request at a time. Serial and predictable — so it's capacity you can plan around, not chaos you have to manage.

1 Add a request to your queue 2 Senior engineers build it scoped, built, hardened 3 Ships to your repo you own every line

Through your process

Work lands as a PR in your repo and runs your CI, review, and checks — like any other contributor.

One active request

Serial, not parallel. You always know exactly what's being worked on and what's next.

Fast, because of AI

Senior engineers use AI to move faster — but every line is reviewed and owned by a human before it ships.

What you can hand off

Pick the thing that's been sitting in your backlog.

The feature that's been "next sprint" for two quarters

Billing tiers, team roles & permissions, an onboarding flow, a launch blocker holding up a release. The high-value feature your team agrees on but never has the bandwidth to ship. Hand it off — it comes back as a reviewed PR, ready to merge.

Most scoped requests move in days, not quarters.

The integration a customer keeps asking for

Stripe, Slack, HubSpot, a webhook system, an outbound API, a Zapier-style connector. We build it with the judgment to handle the edge cases — so it ships as something you can stand behind, not tomorrow's incident.

Request in, reviewed PR out.

The internal tool that would save your team hours

An admin panel, an ops dashboard, a workflow automation that kills a manual process, the customer-facing reporting sales keeps promising. We build the thing your team would build if they had a free week — and ship it into your stack.

Ships straight to your repo.

The cleanup your team never gets a sprint for

A framework upgrade, a refactor of the module everyone's afraid to touch, the flaky thing that wakes someone up at 3am. We use the judgment to clear it safely so your team can move faster after.

You keep the code & the IP.

The thing nobody has time for

The customer ask that keeps slipping, the accessibility pass, the rate-limiting you keep meaning to add, the workflow automation that would save your team hours. Park it in the queue and reclaim your team's focus for the roadmap.

One active request at a time — predictable.

Best fit for scoped work: integrations, internal tools, customer asks, workflow automation, cleanup, and launch blockers. Not for huge platform rewrites or re-architectures — those need a dedicated team, and we'll tell you so up front.

Why teams pick Crafted

Think of it as a fractional senior engineering team for the work that keeps slipping — extra capacity you can turn on this week, not another seat to hire and ramp.

Faster than hiring

Capacity on this week, not after a quarter of sourcing and ramp. Turn it on for the backlog, off when it's clear.

More reliable than a random contractor

Senior engineers who make the right calls and own the outcome — every line reviewed. No gambling on a marketplace profile.

You keep the code & IP

It ships into your repo, under your license, in your stack. 100% yours — no lock-in, no platform tax.

Crafted vs. the alternatives

Comparison of Crafted against hiring another engineer, a staffing or contractor agency, and overloading your current team
Crafted Hiring another engineer Staffing / contractor agency Overloading your team
Time to first ship Days, not quarters ~3 months to hire + ramp Weeks to staff & onboard Whenever a sprint frees up
Seniority Senior engineers If you can land one Variable / unknown Your team (already stretched)
Senior judgment Built in — accountable engineers Eventually Hit or miss Quality drops under load
You own the code & IP Yes — your repo Yes Usually, check the contract Yes
Commitment Monthly, pause anytime Salary + benefits, long-term Min. contract, retainers Burnout & churn risk
Cost ~$4,995/mo $150k+/yr fully loaded High hourly / markup Hidden cost: velocity
Rulian Estivalletti, founder of Crafted by Wonderful
A note from the founder
“You can't delegate accountability to a model.”

AI accelerates the work, but someone experienced still has to own what ships — especially the code your customers already depend on. A human reviews every line before it lands, catches what the model can't see, and stands behind it. That's the senior capacity Crafted adds to your team: more throughput, none of the risk you'd inherit from unreviewed output.

Rulian Estivalletti Founder, Crafted by Wonderful — 22 years shipping real software More about Rulian

Example builds

We're opening founding slots now, so instead of testimonials we don't have yet, here's the kind of scoped request this is built for — and what shipping it looks like.

The request
SSO & team roles — the access feature that had been "next quarter" for two quarters because it always lost to roadmap work.

Shipped: scoped, built, and merged as a reviewed PR in days.

The request
A backlog of small customer asks and cleanup the team kept deferring while a senior req sat open — better to clear it than to wait on a hire.

Shipped: requests moved one at a time, hire deferred, focus kept on the roadmap.

The request
The integration the biggest customer kept asking for — edge cases, retries, the parts that turn into incidents if you rush them.

Shipped: built with judgment, through CI like any other PR, owned from minute one.

Ongoing senior capacity from ~$4,995/mo.

Scoped requests, one at a time, shipped into your repo — less than a junior hire, no recruiting, no ramp. Larger first builds are scoped separately (~$8k+). The first 10 founding clients lock this rate — seats are limited, and earlier signups get first shot. The waitlist is how you claim one.

Questions teams ask

Only 10 founding seats

Add senior capacity without adding headcount.

Lock founding pricing and a fractional senior engineering team for the work that keeps slipping. One CTA, no catch.

Only 10 founding seats — the earlier you join, the better your shot. No spam, one follow-up about your build.

Check your inbox. We just emailed you a link — confirm it to lock in your spot.

Know someone who'd want this?

If you know a founder, team, or agency looking for senior product engineering, send them your link — we'll know the intro came from you.

Most scoped requests move in days, not quarters · You own the code · from ~$4,995/mo