Crafted by Wonderful
For agencies & studios

Say yes to dev work.
We build it, you bill it.

White-label senior product engineering for agencies whose clients need tools, dashboards, portals, integrations, or product builds. You stay the client-facing relationship; we build invisibly under your brand. You keep the margin, your client owns the code.

Only 10 founding seats — the earlier you join, the better your shot. No spam, one follow-up about your build.

Check your inbox. We just emailed you a link — confirm it to lock in your spot.

Know someone who'd want this?

If you know a founder, team, or agency looking for senior product engineering, send them your link — we'll know the intro came from you.

How a white-label build flows

1 Client asks for an app tool, dashboard, portal, integration 2 You brief Crafted scope confirmed before work begins · under NDA 3 We build the delivered build senior judgment · 22 years' experience · white-label 4 You deliver under your brand your name · your markup · Crafted never appears 5 Client owns the code full repo · no lock-in
Partner capacity
~$4,995/mo
Or scoped build
from ~$8k
Built by
Senior eng
Your markup
100% yours

Sound familiar?

Clients keep asking "can you also build the app?" — and you keep saying no.

So you hand the revenue to someone else, or roll the dice on a freelancer who ghosts mid-project. Either way it's your reputation on the line for code you didn't write.

Revenue walks out the door

You refer the dev work out — and watch the margin land in someone else's account.

Freelancer roulette

Marketplaces are a gamble. Inconsistent quality, missed deadlines, awkward client calls.

Hiring devs is a trap

A full-time engineer is ~$180k/yr and months of search — for demand that's lumpy.

How the partnership works

Your studio stays the face. We're the engine.

  1. 01

    Client asks for an app

    The request you used to turn away — a tool, dashboard, portal, or integration.

  2. 02

    You brief us

    Send the client ask. Under NDA. We confirm scope before work begins — and you stay the client-facing relationship throughout.

  3. 03

    Senior engineers build it

    The client ask becomes a delivered build, white-label. Experienced engineers make the calls on what to make solid and what can wait.

  4. 04

    You deliver under your brand

    Ship it as your own work, at your markup. Crafted never appears anywhere.

  5. 05

    Client owns the code

    Full repo handed over. No lock-in, no dependency on us. Clean and yours to bill.

AI is leverage that helps us move faster — but 22 years of engineering judgment is what makes the build trustworthy. A senior engineer owns and stands behind every build before it reaches your client.

Your markup

You charge X. We charge ~$4,995. You keep the spread.

On monthly partner capacity, one active request at a time keeps it predictable. Resell the delivered build at your market rate — a typical custom build bills clients $12k–$25k. (Prefer a single project? Builds can also be scoped per build from ~$8k.)

$
$4,995$40,000
You bill
Crafted cost
$4,995
Your margin

That's a markup on a single build — pure margin once your capacity slot is covered.

What you charge the client Your margin Crafted ~$4,995 markup on one build Drag the slider — the breakdown updates live.

Why agencies win

A whole new revenue line, with zero headcount.

New revenue line

Stop referring dev work out. Bill it yourself at your markup and keep the relationship.

No hiring devs

No ~$180k salaries, no recruiting, no benching engineers between projects.

Senior & reliable

Delivered builds from engineers with 22 years' experience and the judgment to back it — not freelancer roulette.

White-label & NDA

We never appear to your client. Under NDA, your brand only, end to end.

The honest comparison

How Crafted stacks up.

Crafted compared to hiring in-house, freelancer marketplaces, and turning work away
Crafted partnership Hiring in-house Freelancer marketplace Turning work away
Cost ~$4,995/mo, or scoped from ~$8k ~$180k/yr + benefits Cheap until it isn't $0 — and $0 revenue
Quality Senior, production-grade Depends on who you land A gamble every time Not your problem (or revenue)
Speed Scoped, then shipped fast Months to hire, then ramp Unpredictable N/A
White-label / NDA Yes, always It's your team Rarely N/A
Who owns the code Your client, full repo You / your client Often unclear N/A
Your margin Whatever you charge Thin after salary Thin + risk Zero
Rulian Estivalletti, founder of Crafted by Wonderful
A note from our founder
“Your clients aren't paying for code a model generated. They're paying for someone experienced to stand behind it.”

AI can't carry the liability, answer for the work, or put its name on what ships. We can. Crafted is the senior engineering bench behind your brand — the accountability your clients are really buying — and they always own what we build.

Rulian Estivalletti Founder, Crafted by Wonderful — 22 years shipping real software More about Rulian

Example builds

The kind of client asks we turn into delivered builds.

Illustrative examples of the work agency partners bring us — client ask in, white-label build out.

Client portal

Client ask: "Our customers need a login area to track their orders and download files."

Delivered build: a white-label client portal, shipped under the agency's brand, with the repo handed to the client.

Internal dashboard

Client ask: "We're managing the whole operation in spreadsheets — we need a real dashboard."

Delivered build: an operational dashboard scoped to what mattered first, billed by the agency at its own rate.

API integration

Client ask: "Can you connect our site to the CRM and payment system so it all talks?"

Delivered build: the integrations the client asked for, built invisibly, with the client owning the result.

Example outcomes shown to illustrate scope. Real partner case studies will appear here as the partnership program launches.

Partner pricing

Partner capacity from ~$4,995/mo, or scoped client builds from ~$8k.

Two ways to work with us: ongoing monthly capacity for a steady pipeline (one active request at a time), or a single build scoped and priced per project. Either way, scope is confirmed before work begins, you keep the margin, and your client owns the code. Founding partners lock their rate. No setup fees, cancel anytime.

Claim a founding partner slot

Questions, answered.

Founding agency partners

Say yes to the dev work.
We build it, you bill it.

Claim a founding partner slot to lock founding pricing and start reselling white-label senior product engineering — monthly capacity or scoped per build, your brand, your margin.

Only 10 founding seats — the earlier you join, the better your shot. No spam, one follow-up about your build.

Check your inbox. We just emailed you a link — confirm it to lock in your spot.

Know someone who'd want this?

If you know a founder, team, or agency looking for senior product engineering, send them your link — we'll know the intro came from you.